Ironical capturing of a creation myth as a marketing strategy to show the clueless and instrumentalized dealing with the term original. „Venus 0 ´´ positions it self critical to the original term which is ideological overloaded, deflatedand reprobated to an economical driving force.
Besides the idea of the anachronistic evening gown as a stereotype of heteronormativi gets examined.
The idea of originality gets criticized while it’s getting connected with the the idea of singularity which doesn‘t fit with the general understanding of originality.
The symbolic character of the evening gown gets questioned by implanting medical functionality.
By using the venus myth as a marketing strategy the abuse of the original gets once more visualized. The originals I created are copying venus births in each of their ritually dissolvings and originating venuses. The dress ,which gets liquidated in water and reveals the foam-arisen dressed in pearl langerie, is functioning as a midwife. The pearl lingerie trails the seems of the integrated medical dresses and illustrates the conversion from functionality to ornament with symbolic value.
The contrast between rationality and symbolic value can also be found in the material choice. Foil a allegedly cheap material is contrasted to symbolical loaded pearls. The idea of disposables stands contrary to the ideological overloaded evening gown, which is also disposable if you look closer.
This contrast also gets discussed within the gowns where features of the classical evening dress and of rational medical wear are brought together.
Furthermore „Venus 0 ́ ́purposes a different handling of material and processing considering todays consumption habits.
Ironical capturing of a creation myth as a marketing strategy to show the clueless and instrumentalized dealing with the term original. Everyone can be a venus!
shot by Kai Oh @kai.drinks.water , https://cargocollective.com/kaioh Video Hannah Greifenstein @zionkoenig
h&m by Caro Greifenstein @care.0
modeled by Talin Seigmann @sosunnylin and Jasmin Halama @jsmnhlm